On August 6th, 2014 Google announced their intention to use HTTPS as a Ranking Signal, in order to skip to the front of the line on this soon to be mandatory task eEasy now recommends that all its clients use encryption for their web sites.
We are including a 2048 bit Key Certificate for all our sites, this will be offered free to all current accounts and included with any new ones. I will install it and configure your site for it, there will be a small one time fee for more complex configurations.
Google does go into more detail on the reasons why within the
Google I/O 2014 - HTTPS Everywhere Video:
Privacy warnings may kill traffic!
Google already issue warnings for mobile users about to connect to a flash site, or when desktop sites redirect to a mobile page. It's easy to see them using similar tactics with privacy warnings.