WordPress “out of the box” is search engine friendly, but there are a few things you can do to improve your chances of high rankings:
Step One: Enable Permalinks
By default WordPress uses web URLs which have question marks and lots of numbers in them, however WordPress offers you the ability to create a custom URL structure for your permalinks and archives. This can improve the aesthetics, usability, and forward-compatibility of your links. A number of tags are available,
I like the simple www.domain.com/postname.html
To enable this go to settings > permalinks choose custom structure and enter:
/%postname%.html
Open .htaccess and enter:
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
Step Two: All In One SEO Pack
Install and configure the wordpress plugin All In One SEO Pack the #1 MOST DOWNLOADED WordPress plugin. Optimizes your WordPress blog for Search Engines.
Step Three: Page Speed Counts
Optimise image files sizes and install
WP Minify
This WP Minify plugin integrates the Minify engine into your WordPress blog. Once enabled, this plugin will combine and compress JS and CSS files to improve page load time.
WP Super Cache
WP Super Cache is very fast caching engine for WordPress that produces static html files.
Step Four: Google Yourself
Set yourself up on google places, submit an a sitemap via webmaster tools and install analytics, many plugins are available to help with these and also facebook.
More recommended wordpress plugins
Automatically optimizes your WordPress blog for Search Engines (Search Engine Optimization).
WP Super Cache
fast caching engine for WordPress that produces static html files.
WP Minify
compress JS and CSS files to improve page load time.
WordPress Mobile Pack
mobile switcher which automatically suggests desktop or mobile
Akismet
checks your comments against the Akismet web service to see if they look like spam or not.
BulletProof Security
WordPress website security protection. BulletProof Security protects your website from XSS, CSRF, Base64 and SQL Injection hacking attempts.
WP-DB-Backup
backup your core WordPress database
Categories: Uncategorized
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